Month: June 2024

Rule 6: Do your research at the start.

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Most lobbyists love to skip the research. There is a natural desire for action.  If you ignore the research, you build your work on shallow foundations. Too many campaigns grind to a halt because they skipped the research. They get the core facts wrong, misunderstand what was driving decision-makers, or do not understand how the … Read more

Communicating Risk in Chemicals

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A useful presentation about the challenge of communicating risks around chemicals. [pdf-embedder url=”https://www.aaronmcloughlin.com/wp-content/uploads/2024/06/20240212-OECD-Tom-Jansen-RIVM_Risk-Communication-1.pdf” title=”20240212-OECD-Tom Jansen-RIVM_Risk Communication”] If you are interested in this area of communicating risk, I recommend reading and applying the suggestions in Dan Gardner’s ‘Risk: The Science and Politics of Fear’. After nearly 30 years, I’ve not seen the challenge of communicating the … Read more

Rule 5: Turn up on time

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If you want to influence the policy agenda or legislative text, you need to turn up on time. It is hard to catch the right train if you turn up after it has left the station. A lot of people get angry when they can’t jump onto a moving legislative train. I may be stating … Read more

Rule 4: Have a Plan – put it in writing

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Karl Rove “Over the years, I’ve seen, more often, that people fail in a campaign because they don’t have a plan, than they do have a plan and don’t execute it. […] I love to run against people who don’t seemingly have a good idea of what they’re trying to do.” Masterclass. The surest way … Read more