Rule 6: Do your research at the start.

Most lobbyists love to skip the research. There is a natural desire for action.  If you ignore the research, you build your work on shallow foundations. Too many campaigns grind to a halt because they skipped the research. They get the core facts wrong, misunderstand what was driving decision-makers, or do not understand how the … Read more

Communicating Risk in Chemicals

A useful presentation about the challenge of communicating risks around chemicals. [pdf-embedder url=”https://www.aaronmcloughlin.com/wp-content/uploads/2024/06/20240212-OECD-Tom-Jansen-RIVM_Risk-Communication-1.pdf” title=”20240212-OECD-Tom Jansen-RIVM_Risk Communication”] If you are interested in this area of communicating risk, I recommend reading and applying the suggestions in Dan Gardner’s ‘Risk: The Science and Politics of Fear’. After nearly 30 years, I’ve not seen the challenge of communicating the … Read more