The Votes You Need in One Simple Table

I take a minimalist approach to lobbying and campaigning. There is only one thing that really matters. It is getting enough votes to get your position adopted into law. I don’t mind if the people voting for the client’s position are backing that position because they agree with the client for the same reason, or … Read more

The 4 books that most influenced my lobbying & campaigning

These are the 4 books that influenced my thinking on lobbying and campaigning.   Chris Rose, How To Win Campaigns: This is the NGO campaign bible. Anyone serious about influencing public policy and political decisions should have a  dog eared copy. It breaks down stages and steps in setting up and delivering a winning campaign. … Read more

How you can communicate with decision makers in Brussels

Last week, I was asked to look at some lobbying material to see if I understood what was being asked for. It was hard to find. After the 3rd reading, buried at the end of page 2, I discovered the essence of the ask for politicians and officials.   The feedback appeared to be it … Read more

When you need to perform Political Triage

Every day in Brussels, political decisions go against some people. Votes against groups and laws are adopted that go against someone’s interests. Over  25  years I’ve identified some common reasons why people don’t get the laws they want. Here are some of them. You are stepping in late into the process. This is the most … Read more