Day: 1 May 2023

If you step in too late in a legislative or regulatory decision, the likelihood of you being able to get what you want goes down dramatically. And, even though the windows of opportunity to influence are marked,  the critical moments in time are often far earlier than people think. This is a simplified visualisation of … Read more

The most important thing in lobbying is knowing your audience. If you don’t know your audience, you are stumped. You can’t tell them the right story. You can go in and talk about what is important to you and ignore what’s important to your audience. It is the most common approach. It hardly ever works. … Read more