Seven Ways to Sell Your Policy to Officials and Politicians

I’ve just read Daniel Pink’s ‘To Sell is Human: The Surprising Truth About Moving Others” I’d recommend it to anyone in the business of persuasion. And, if you are a lobbyist or campaigner, your real job is getting people (officials and politicians) to do something – back your preferred policy outcome.  Your work is about … Read more

Some lobbying skills I wish my 25 year old self knew

I moved to sunny Brussels in September 1996 at the age of 25. I’ve been lucky to work on some very interesting projects with some excellent people who taught me a lot. During that time, I made a lot of mistakes. Over time, I’ve picked up some skills, an understanding of decision-making and law-making procedures, … Read more