Don’t use a straw man argument, use a steel man argument.

An excellent thread from @farnamstreet on producing better arguments. Priceless advice for any campaigner or lobbyist. Too often we use straw arguments, thinking they will win. They don’t. They a swept away, and you don’t win. Instead, use this technique, and create a steelman, and your chances of winning will increase. Strange it appeared as … Read more

Some books and people who have influenced my thinking

Last week I was asked over dinner about the people and books that have influenced my thinking on communicating public policy. Some Key Books Chris Rose, How to Win Campaigns (link) Chris Rose, What Makes People Tick (link) Barbara Minto, The Minto Pyramid Principle (link) I have just finished a course by Edward Tufte that … Read more