Month: November 2022

How to write letters that go straight into the bin

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Decades ago when I worked in the EP, one leading organisation used to send long and unclear letters to the EP. I read one of the letters on a piece of law I was working on. 3/4 of the way down there was one paragraph that contained something useful in it. I learned that most … Read more

30 books I’d recommend any young Lobbyist or Campaigner read

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This a selection of books I’d recommend any lobbyist and campaigner to read. Saul Alinsky, Rules for Radicals Becky Bond, Rules for Revolutionaries Chris Rose, How to Win Campaigns Chris Rose, What Makes People Tick Robert B.Cialdini, Influence Robert Cialdini, Pre-Suasion Alberto Alemanno, Lobbying for Change Roger Haywood, All About PR Catherine S. Smith, Writing … Read more

The Case for Lobbyists to Adopt Ideas of the Knowledge Work Factory

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  I enjoyed Bill Heitman’s The Knowledge Work Factory. It makes the strong case that knowledge workers could benefit a lot from going through the rigours using the tools of industrialisation. Industrialisation led to the greatest advances in the well-being of humanity ever. [pdf-embedder url=”https://www.aaronmcloughlin.com/wp-content/uploads/2022/11/What-Bent-the-Curve-of-Human-History-The-Industrial-Revolution..pdf” title=”What Bent the Curve of Human History The Industrial Revolution.”] … Read more

How I Read

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I read to be entertained, informed, to learn and shut down my brain at night. It’s fantastic that someone has taken the time to put down their experience, lessons and insights down on paper, and for the price of a latte, you can learn them. I’ve not yet found a better way to find ideas … Read more