Measuring the Value of Public Affairs

A lot of time and money is spent on Public Affairs.  A fair question is ‘what is the impact of all the resources being spent?’ When looking at this question, I am reminded of this line: “Half my advertising spend is wasted; the trouble is, I don’t know which half.” Attributed to John Wanamaker . … Read more

Write for a smart 10 year old

There is a lot of work in Brussels spent communicating public policy positions to decision makers and influencers. Chatting with friends in the Commission, Perm Reps, and the EP, most of this work does not land. There are some simple reasons why this work fails, including it is sent at the wrong time, does not make … Read more