7 Steps to Become a Persuasive Lobbyist

If there were one book I would advise any lobbyist to read to improve their craft, it is Robert B.Cialdini’s ‘Influence: The Psychology of Persuasion.’ I spent my summer vacation reading the new and expanded classic. Every time I read it, some new nugget of practical advice jumps off the page. 7 Principles to Follow … Read more

A Mechanistic Approach for Preparing Position Papers

A lot of time and resources are spent preparing position papers in Brussels. The process of preparing a position paper can be time-consuming and difficult. Too many internal meetings, producing angst and headaches. Often the final document does not deliver on its goal: persuading decision makers to take on board your position. It does not … Read more

Time to get ready for the next Commission

John Kingdon is one of those Professors whose ideas you are likely using, even if you don’t know who he is. He is the man behind the idea of the ‘windows of opportunity’ in the policy cycle. This happens when a problem, policy and politics come together. When these three things happen at the same time, … Read more