Month: December 2020

Ray Dalio  “Truth – or, more precisely, an accurate understanding of reality – is the essential foundation for any good outcome. Most people fight seeing what’s true when it’s not what they want it to be” (Principles, p.135). One of the greatest risks in lobbying is you are going to fool yourself or have a … Read more

I’ve been working as a lobbyist for more than 20 years in Brussels. I’ve represented most interests in town,  from NGOs, trade associations, foundations and multi-nationals.  The cores of good lobbying don’t change on who you are representing. It does not matter if you are working on detailed policy, emotional,  or technical issues. The rules … Read more