Day: 24 April 2019

I’ve pushed out a recent burst of posts on campaigning. There is nothing original in those posts. I have begged, borrowed and recycled ideas from the campaigning giants who I have had the honour to work with and know. A long time ago I came across the writing of Chris Rose. Chris has written two … Read more

The biggest contrast between NGOs and industry is that most NGO’s can to tell a good story.  Rose sets aside a whole chapter about “Communicating with Humans.” He reminds  us that stories are something we have been brought up with. Stories have been around a lot longer than the written word. Campaigns are full of … Read more

  I just re-read Chris Rose’s campaign bible chapter on ‘How To Begin’. He recommends a method of designing a campaign that many will find alien.  Instead of jumping in, there is a detailed screening exercise before the outward facing action starts. Set against this pre-departure the checklist, most campaigns, both  NGO and corporate, fall … Read more