Month: October 2018

4 steps to make your writing easier to read from Bob Bly

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Good advice to make your writing easier to read. Too many people write for themselves and not for their reader.  This is plain wrong. It wastes the reader’s time. If you don’t want to waste your and others time, here are some good suggestions from the master copywriter, Bob Bly Dear Direct Response Letter Subscriber: … Read more

What to do if you have only 4 weeks to turn things around?

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Around 97% of the laws the EU adopts each year are secondary legislation. Unlike ordinary legislation, most of the time the College of Commissioners are blind to what’s being put out the door in their name. Rarely, when dealing  with politically sensitive files, like the Fuel Quality Directive and the Endocrine Disruptor Criteria, the College … Read more