I digress … thoughts on fish & the environment
I really don’t like PowerPoint. I find it the least effective way to communicate information to an intended audience. I rank telepathy as more effective. For some reason, none that I can fathom, a lot of lobbyists like taking 62 page slide decks to meetings with politicians and civil servants. They then plod page by page … Read more
21 Great Ways to Lose a Political Campaign There has never been a time in political campaigning history when good political campaigners have been in more demand than they are today. And, still only a few of the campaigners produce most of the beneficial results. Why is this? Top political campaigners know how to … Read more
Get to the point. The best lobbyists get to the point immediately. They don’t waste other people’s times. They ask what they need to know, get the answers, and thank the person they are meeting and leave. A former boss in DG Environment taught this No.1 Rule to me many years ago. He always accepted a … Read more
ALL ABOUT PR by Roger Haywood I have taken the advantage of the my family being away to catch up on some reading. If you are in the business of influencing people you need to get this book. It was recommend to be a politician who is an excellent campaigner. Even though it was published … Read more