Let them eat cake

  A lot of lobbying seems to like this: You make cakes and you like to eat a lot of cake. You want more people to eat your cake.  You think that “ we must pass a law so that everybody eats [my] cakes.” You meet an official/politician who likes your cake. They are similarly … Read more

Political Reality Matrix

  “Lobbying is the art of the possible” – not attributed to Otto von Bismarck I started campaigning for the UK Labour Party and a pro-European agenda. I got used to being on the losing side. Coming from the North of Ireland, my DNA must be instructing me that compromise is the only realistic way … Read more

A Simple Model to get the EU Policy or Law you want

  I’m sometimes asked how to successfully influence the outcome of decisions/votes/proposals at the EU level. This is my model. It draws on working with organisations that have a network in most EU national capitals,e.g. WWF.   It’s been tried and tested for over 30 years. It is based on lessons learned over 30 years … Read more